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Privacy Policy

Leafa: AI Plant Identifier

AI-Powered Ad-Supported Premium Available
Effective date: July 17, 2026 Last updated: July 17, 2026

Welcome to Leafa: AI Plant Identifier. We are committed to protecting your privacy. This policy explains what information we collect, how we use it, and your rights — in plain language, without legalese.

Leafa is free to use and supported by advertising, with an optional premium subscription that removes ads. We collect the minimum data needed to run the app, and this policy is upfront about what our advertising partners receive and how you can control it.

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1. Who We Are

Leafa: AI Plant Identifier is an independent iOS application. For any privacy-related questions, you can reach us directly at the contact address listed at the bottom of this page.

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2. Information We Collect

We collect only what is necessary for the app to function and to keep it free:

Photos you choose to scan Device language & region Anonymous crash reports Care schedule reminders (local only) Advertising & analytics identifiers Approximate location No name or email No social data No payment card details
Camera Usage
Photos are used only to identify plants. They are sent securely to our AI service and are not stored on our servers after processing.
Advertising & Analytics Identifiers
Because the app is ad-supported, our advertising partners may access your device's advertising identifier and similar signals to serve and measure ads. This only happens where you have given consent — see section 4 for your choices.
Location
With your permission, Leafa uses your location to pin plants to a place in your garden and to suggest plants common in your area. We also derive an approximate, region-level location from your IP address. You can refuse or revoke location access at any time in iPhone Settings — the rest of the app keeps working.
Local Notifications
Care schedule reminders are generated and stored entirely on your device. No reminder data is sent to our servers. You can disable notifications at any time in iPhone Settings.
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3. How We Use Your Information

Any data we receive is used exclusively to:

Identify plants from your photos Improve AI accuracy over time Fix bugs and crashes Show and measure advertisements Provide your premium subscription

We do not build profiles about you for purposes unrelated to running Leafa, and we do not use your plant photos to target ads.

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4. Advertising & In-App Purchases

Leafa is free to download and is supported by advertising. Ads are served through Google AdMob, together with mediation partners such as Meta Audience Network. You may see app open ads, interstitial ads, native ads, and banners.

To serve and measure those ads, these partners may process your device's advertising identifier, approximate location, and basic device and usage signals, under their own privacy policies. We do not send them your photos or your plant history.

Your Choices
Where required (for example in the EEA and UK), we show a consent form before any personalized ads are served, and iOS separately asks your permission before tracking (App Tracking Transparency). If you decline, you will still see ads — but non-personalized ones. You can change your mind at any time in iPhone Settings › Privacy & Security › Tracking.

Leafa also offers an optional premium subscription that removes all advertisements. Purchases are processed entirely by Apple — we never receive or store your payment card details. Billing and cancellation terms are described in our Terms of Use.

Consent requested where required Non-personalized ads if you decline Premium removes all ads No payment details reach us
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5. Third-Party Services

To deliver plant identification, we use AI processing services. These services process your photo solely to return a plant identification result and operate under strict data handling agreements.

Leafa also relies on the following third parties, each governed by its own privacy policy:

Google AdMob — advertising Meta Audience Network — ad mediation Google UMP — consent management Firebase — analytics, crash reports, configuration AppsFlyer — install attribution Apple StoreKit — subscriptions
We Do Not Sell Your Data
We do not sell, rent, or trade your personal data for money. Please note that under some privacy laws (such as the CCPA), sharing advertising identifiers with ad partners for personalized advertising can be treated as a "sale" or "share". You can opt out at any time by declining tracking, or by subscribing to premium to remove ads entirely.
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6. Data Retention

Photos you submit for identification are processed in real time and not retained on our servers beyond the processing window. Your plant history stored in the app lives only on your device and is never uploaded to us.

Anonymous crash logs are retained for up to 90 days, then automatically deleted. Data held by our advertising and analytics partners is retained according to their own published retention policies.

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7. Children's Privacy

Leafa is not directed at children under the age of 13 and we do not knowingly collect personal information from children. If you believe a child under 13 has submitted personal data through the app, please contact us immediately and we will delete such data promptly.

We do not knowingly serve personalized advertising to children under 13.

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8. Security

All communication between the app and our AI service is encrypted using industry-standard TLS. We take reasonable technical and organizational measures to protect any data transmitted through Leafa.

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9. Local Notifications

Leafa may request permission to send local notifications to remind you of your plant care schedules — for example, watering days or fertilizing reminders.

These notifications are scheduled and stored entirely on your device. We do not collect, transmit, or process any reminder or schedule data on our servers. Your care routines never leave your phone.

Stored on-device only No data sent to our servers Disable anytime in iPhone Settings No server-side push notifications
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10. Your Rights

Because we do not collect personally identifiable information, most traditional data subject requests do not apply. However, you always have the right to:

Delete local app data (via iPhone Settings) Contact us with any privacy concern Revoke camera or location access at any time Withdraw ad tracking consent at any time Manage or cancel your subscription via Apple
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11. Changes to This Policy

If we make meaningful changes to this Privacy Policy, we will update the "Last updated" date at the top of this page and, where appropriate, notify users through an in-app notice.

Your continued use of Leafa after changes are posted constitutes your acceptance of the updated policy.

Questions or Concerns?

We're happy to help with any privacy questions you may have about Leafa.